A top French hotel and casino chain has turned to Skywrite Communications to launch what it is billing as the first ever online 3D casino.

Lucien Barrière, which owns 40 casinos and 100 hotels, will launch the online casino next month. Skywrite, the conflict agency of top tech PR agency Hotwire, won the six-figure account in a competitive pitch.

The casino is an exact replica of Lucien Barrière's real-life casino in Deauville, France.

Skywrite is primarily working on a consumer campaign, targeting the traditional gaming press, lifestyle press and online media.

The agency has also secured a media partnership with free magazine Shortlist to raise awareness of the website. LeCroupier.com is being marketed for novice players, as well as experienced video and online gamers.

 

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